| Experience
Creative Director / Founder
Jèßup Saïnt Jâmes
Maison Phönix-Corvus, LLC
Tampa, Florida
Aug 2022 – Present
Conducted comprehensive trend analysis and research on upcoming market trends, focusing on product styles, colors, textures, and aesthetics.
Generated mood boards and curated color and material palettes to harmonize with seasonal direction and storytelling.
Implemented and designed an efficient archive system covering styles, patterns, trims, materials, sketches, and artwork libraries.
Crafted and designed a digital database using Filemaker Pro for seamless access to information at any time.
Utilized Adobe Illustrator software to draft digital patterns for handbags, boxes, and clothing apparel pieces.
Designed in-house branding ephemera, including testing cards, product surveys, recipe cards, and more.
Handcrafted leather goods such as handbags, jewelry boxes, belts, and lunchboxes using traditional leather craft cutting, sewing, and finishing techniques.
Established brand identity by creating the JSJ brand guide, product packaging, and shipping ephemera.
Crafted home fragrance products such as candles, molded waxes, and wax powders using artisanal hand techniques.
Setup and maintained ecommerce sites through Etsy, Shopify, and other social media venues.
Researched and optimized product marketing through the utilization of current SEO trends, market advertisements, and product photography.
Directed and styled product lifestyle and commerce photoshoots to ensure a visually appealing and on-brand product presentation.
Evaluated initial and final costs of all JSJ product categories, executing revisions in designs, formulas, processes, and packaging to achieve substantial cost reductions.
Translated brand aesthetic and identity through thoughtful approaches in design, photography, product manufacturing, and merchandise planning, emphasizing the importance of establishing a connection between the product and the consumer.
Designer / Creative Director
Dress the population
Frank and Adam Apparel, LLC
Tampa, Florida
Dec 2020 – Aug 2022
Conducted trend analysis and research on silhouette, color, texture, and aesthetic for upcoming market trends.
Designed a diverse range of dresses, jumpsuits, tops, and bottoms for monthly deliverables for both knit and woven categories, aligning with seasonal SKU metrics.
Illustrated design concepts and flats, employing both hand illustration and digital CAD techniques.
Conceptualized and developed a quality bandage program of bodycon dresses, incorporating classic bold silhouettes and vibrant color palettes.
Conducted live fit model garment sessions, providing detailed feedback on design first samples, enhancing product development strategies.
Published design tech packs and led the initial sampling phase, streamlining manufacturing processes and reducing wastage.
Managed complete WFX PLM system and style catalog, implementing processes for organization and consistency.
Presented seasonal collections at market sales meetings, showcasing a keen understanding of buying retail commerce.
Directed and styled both apparel lifestyle and commerce photoshoots, ensuring pleasant and on-brand product presentation.
Retouched and formatted product photography for commerce and editorial applications.
Created and generated seasonal lookbooks and sales materials, demonstrating excellent presentation skills to captivate retail buyers.
Engineered fabric print and yarn layouts, implementing innovative strategies for maximum fabric efficiency, optimizing production processes.
Developed distinctive fabric prints and intricate sequin embroidery patterns, contributing to unique and appealing apparel designs.
Approved bulk production samples, textiles, and trims across all styles, ensuring impeccable color and material quality standards for superior end products.
Evaluated initial costs of apparel products and executed revisions in designs, patterns, and markers, leading to substantial cost reductions and minimized wastage.
Translated brand aesthetic and identity through mindful approaches in design, photography, garment construction, and merchandise planning, recognizing the significance of establishing a connection between the product and the consumer.
Delivered exceptional customer service and solutions through email and phone interactions, prioritizing customer satisfaction and ensuring their valued experience with the product.
Designer
Dress the population
Frank and Adam Apparel, LLC
Irwindale, California
Dec 2018 – Mar 2020
Consolidated and released initial design tech packs, packaging all style information, materials, images, digital patterns, fabric markers, and specifications for international vendor sampling, exhibiting expertise in effective communication and adaptation.
Acted as a liaison between design, pattern, production, merchandising, buying, and technical teams, fostering a collaborative approach to product design and implementation.
Hand-sketched apparel designs based on creative direction, encompassing various apparel categories from jumpsuits and tops to skirts and dresses.
Implemented and optimized a WFX PLM system, transitioning from manual to digital style management, streamlining efficiency and clarity of the design process.
Styled seasonal collections, ensuring brand cohesion during photoshoots and directed on-location photoshoots, displaying strong skills in detail-oriented brand representation.
Attended fit sessions and communicated all pattern changes to the patternmaking team, showcasing strong communication skills and a collaborative approach.
Managed and tracked all design and sale showroom samples, orchestrating product shipments to showrooms nationwide.
Maintained style product library, overseeing all samples and physical patterns to maintain a comprehensive and easily accessible information database.
Selected and developed garment trims, including intricate beading and crystal appliqués, showcasing a discerning ability to understand brand requirements and source relevant materials.
Collaborated directly with the creative director to merchandise and ensure alignment with SKU numbers and buyer market needs, showcasing skills in planning and product merchandising.
Created detailed and sophisticated graphic designs specifically tailored for fabric printing, showcasing expertise in Adobe software and digital file management.
Constructed seasonal collection lookbooks for diverse sales channels in physical form, emphasizing graphic design knowledge and a talent for capturing brand essence.
Conducted thorough research on emerging market trends, synthesizing key insights into comprehensive trend reports that underscore a profound understanding of consumer needs and desires.
Designer
Hervé Léger
Global Brands Group
Vernon, California
May 2017 – Mar 2018
Partnered with the creative director and design director to drive seasonal concepts and guide the direction of bandage categories, contributing substantially to innovative seasonal direction.
Engineered cutting-edge bandage design patterns and developed novel jacquard knits, showcasing expertise in textile engineering.
Utilized advanced draping and flat pattern techniques to pattern knitwear bandage styles, combining technical prowess and creative vision in garment construction.
Illustrated new bandage designs through a fusion of hand sketching and digital mockups, translating creative visions into tangible concepts.
Collaborated closely with the design director and senior designer to curate seasonal bandage color palettes, showcasing an understanding of color theory and trend alignment.
Researched high-end apparel shows and trend analysis, introducing innovative textures and applications to elevate design standards and create distinctive styles.
Partnered with the design director to shape seasonal concepts and steer the direction of bandage categories, contributing significantly to conceptual ideation and execution.
Executed rigorous fit reviews, correcting hand patterns and issuing corrections digitally to overseas manufacturers.
Managed all trim and bandage color production approvals, ensuring impeccable quality and seamless style confirmations.
Directed a compact team of associate designers, ensuring adherence to timelines and showcasing robust leadership and mentoring skills.
Utilized draping and flat pattern techniques in patterning knitwear bandage styles, showcasing technical prowess in stretch garment construction.
Conceptualized the engineering of new bandage and jacquard patterns and the creation of innovative jacquard knits, enhancing the material repertoire.
Junior Designer
Hervé Léger
BCBG Max Azria Group
Vernon, California
Sep 2016 – May 2017
Managed a two-person team while nurturing relationships with overseas vendors to ensure smooth operations and maintain strong partnerships.
Researched diverse lace and knitted jacquard techniques, implementing them in bandage styles, showcasing a commitment to innovative textile applications.
Approved bulk production of trim and bandage quality, meticulously ensuring size, color, and overall product standards met expectations.
Generated initial bandage design tech packs and reviewed final design packages for seamless production execution, ensuring high-quality garments.
Reorganized the design sample and color libraries, streamlining access and efficiency in the creative process.
Provided preliminary specifications to the knitwear factory based on hand patterns, demonstrating technical expertise and precision in garment creation.
Participated in all stages of fit sessions, including first, production, and technical live model sessions, ensuring precision and adherence to design expectations.
Crafted intricate style layouts by hand, detailing bandage appliqué and beading elements, showcasing precision and creativity in design aesthetics.
Design Product Dev Assistant Manager
BCBG Softwovens & Day Dresses
BCBG Max Azria Group
Vernon, California
Dec 2014 – Sep 2016
Played a vital role in nightly design meetings and fitting sessions, actively taking detailed notes and adeptly communicating design changes to team members and relevant stakeholders.
Led a team consisting of three associates and multiple interns, fostering a collaborative environment that encouraged teamwork and innovation.
Conducted thorough research on markets and trends, providing insights to determine new fabric designs and silhouettes, staying ahead of industry demands.
Collaborated with the senior designer and design director to ensure alignment with SKU metrics and trend forecasting, demonstrating an understanding of design planning and merchandising.
Initiated the design sampling process by processing all first pattern requests and overseeing style revisions with first patternmakers.
Engineered graphical prints and marker layouts, optimizing efficiency in cutting multiple garment types with the same print, showcasing a keen eye for detail and resourcefulness.
Released all final design tech packs to coordinating production team members, ensuring clear communication and streamlined processes.
Designed layouts incorporating a combination of beads, sequins, and embroideries, adding intricate and artistic elements to the garment design.
Utilized hand techniques to sketch a diverse range of day dresses, skirts, and tops, showcasing creativity and skill in conceptualization.
Managed all late style additions and late adoption changes, demonstrating flexibility and adeptness in handling evolving design requirements.
Assumed responsibility for training new hires in the design department, overseeing the onboarding process to ensure a seamless integration into the team.
Associate Designer
BCBG Softwovens & Day Dresses
BCBG Max Azria Group
Vernon, California
Aug 2012 – Dec 2014
Crafted comprehensive design cards for dresses and tops, providing detailed information on materials, trims, colors, pattern pieces, and markers for efficient and precise garment production.
Engineered graphical prints for garment marker layouts, employing scarf, border, and/or double border prints to optimize the visual appeal and efficiency of the production process.
Communicated all first pattern requests and style revisions from design meetings to the first patternmakers, maintaining clarity and accuracy in design execution.
Led and fostered a collaborative environment within a team of three associates, encouraging teamwork and creative synergy.
Generated monthly softwovens style linesheets and lookbooks, serving as impactful sales presentation materials to showcase the latest collections and designs among cross-functional teams.
Developed intricate embellishment layouts for neckline and edge details, skillfully incorporating beading and heat transfers to enhance garment aesthetics.
Utilized Adobe software to digitally mockup stylelines, colors, and prints on models, ensuring a visual representation that aligns with design concepts.
Assisted the senior designer in nightly design meetings and fitting sessions, actively taking notes and effectively communicating design changes to team members and relevant parties.
Design Associate
BCBG Hardwovens & Outerwear
BCBG Max Azria Group
Vernon, California
Oct 2010 – Aug 2012
Produced monthly delivery linesheets and merchandising lookbooks, showcasing seasonal collections and incorporating color selections and fabrications for impactful sales presentations.
Managed and updated all hardwoven and outerwear style information within the BCBG WebPDM system, ensuring seamless collaboration with the development and production teams.
Tracked all first design and duplicate showroom samples, overseeing the efficient shipment of samples to appropriate sales channels.
Created individual design cards detailing relevant materials, trims, colors, patterns, and markers, contributing to the overall concept ideas and effective collaboration within the fashion design team.
Managed a library of hardware trim, efficiently replenishing depleted inventory using purchase orders.
Prepared style cutting tickets for in-house sample cutting, including patterns, design cards, and swatches, ensuring clarity in communication and expectation.
Engineered graphic print layouts on jackets across all size breaks to enhance fabric efficiency and lower final costs, ensuring maximum material utilization and a reduction in resource wastage.
Utilized sketching to create style flats for jackets, coats, pants, and shorts, managing a style illustration database.
Production Assistant Patternmaker
Hardwovens & Outerwear
BCBG | BCBG Runway | Max Azria | Hervé Léger
BCBG Max Azria Group
Vernon, California
Oct 2009 – Oct 2010
Collaborated with the jacket and outerwear production patternmaker to ensure and establish proper fit and garment specifications for each adopted garment.
Measured jackets, pants, coats, and skirts, meticulously recording specifications within the WebPDM system to maintain accurate and detailed garment information.
Assisted in fitting first, pre-production, and production fit samples, actively recording comments during fit sessions to contribute to the refinement of garment fit.
Created and consolidated garment style information into production tech packs, including sewing instructions, to provide clear and comprehensive guidelines for the technical design teams.
Released pre-production samples, patterns, and tech packs to technical design teams, ensuring a seamless transition from preproduction to production.
Hand-cut styles of jackets, skirts, and coats, employing industrial fusing and pressing machines to control shrinkage and maintain garment specifications with precision.
Managed the sample library across three seasons, ensuring organization and accessibility, while also maintaining the inventory of production trim.
Employed Gerber software to edit and finalize style production patterns, creating production models that align with approved style standards.
Technical Design Assistant
BCBGenerations Wovens
BCBG Max Azria Group
Vernon, California
Aug 2009 – Oct 2009
Assisted the senior technical designer during live model fittings, actively participating by taking notes and implementing changes to garments as necessary.
Communicated all pertinent style information and all fit changes to vendors overseas, ensuring quality control and standards.
Created comprehensive final production tech packs, encompassing style graded specifications, BOMs, packaging details, markers, and digital patterns, ensuring precise guidelines for the production team.
Conducted daily measurements on a variety of dresses, tops, bottoms, and accessories, ensuring strict compliance with specifications and quality standards.
Organized the technical garment sample inventory across three divisions and multiple deliveries, ensuring clarity, accessibility, and efficiency.
Attended monthly fit and trim reviews conducted by design teams, presenting confirmed styles and contributing technical insights.
Provided detailed technical comments on fit samples and offered shipment approval comments, addressing any issues related to grade, specification, color, or trim changes.
Edited and finalized style fabric yield revisions based on feedback from fit sessions, maximizing fabric usage and strategically reducing final costs.
Altered fit samples to provide detailed and informative images illustrating changes in fit and construction.
Merchandising Intern
BCBGeneration
BCBG Max Azria Group
Vernon, California
Jun 2009 – Jul 2009
Spearheaded the creation and publication of monthly trend boards, showcasing a keen eye for current market trends and creative insights.
Cataloged store performance evaluations from regional sales channels, contributing to a comprehensive understanding of market dynamics.
Generated detailed weekly and monthly sales analysis reports using in-house software, providing valuable insights into sales trends and performance metrics.
Conducted in-depth research into current brand consumer buying habits, contributing to trend reporting and strategic decision-making.
Prepared the showroom for impactful sales presentations with internal and external buyers, ensuring a visually appealing and organized setting.
Attended weekly design and merchandising meetings, actively engaging in discussions about sales trends, bestsellers, worst performers, and other critical aspects of business strategy.
Design Intern
BCBGeneration
BCBG Max Azria Group
Vernon, California
May 2009 – Jun 2009
Executed meticulous alterations on presentation and showroom samples, ensuring adherence to the highest quality standards and maintaining a consistent brand aesthetic.
Collaborated closely with senior designers in developing seasonal color palettes and shaping the narrative for the collection, contributing to a cohesive and compelling design story.
Oversaw the product style database within the company's WebPDM product lifecycle management system, ensuring accurate and organized documentation of crucial design information.
Generated and edited seasonal linesheets on a daily basis, facilitating effective communication of design changes across divisions and ensuring seamless collaboration within the team.
Utilized WebPDM to create and publish style design cards and BOMs, providing comprehensive documentation essential for design and production processes.
Presented monthly line and trim review presentations to production and merchandising teams, skillfully negotiating cost-cutting strategies and contributing to strategic decision-making.
Initiated and nurtured partial process and sourcing connections with overseas vendors.
| Industry Knowledge
Apparel Design & Merchandising
Fashion & Technical Illustration
Patternmaking & Drafting
Trend Analysis & Forecasting
Garment Fit & Construction
Garment Specifications & Measurements
Product & Fashion Styling
Photography Direction & Planning
Color & Design Theory
Embellishment & Development Layouts
Knitwear Development
Tech Pack Creation
Print & Yarn Engineering
Textile Knowledge & Design
Team Leadership & Management
Vendor Relations & Communication
Manufacturing & Production Processes
Quality Control
Product Cost Assessment
Logo Design
Buyer Presentations
Sample Library Management
| Digital Skills
Adobe Creative Suite {Photoshop, Lightroom, Illustrator, Indesign, After Effects, Premiere Pro, Acrobat}
PLM / WFX / WebPDM Systems
CAD Illustration
MAC & PC Affluent
Microsoft Office {Word, Excel, Access}
Google Suite
Filemaker Pro {Database Structure}
Figma / xMind
Canva
Gerber Technology
Evernote / Obsidian
Social Media Management
Digital Presentations
Database Structure
SEO
| Education
Ball State University
Bachelor of Arts (B.A.)
Muncie, Indiana
Magna Cum Laude
Majors: Apparel Design | Fashion Merchandising
Minors: Anthropology | Marketing
Courses: Fashion Draping, Flat Pattern, Fashion Illustration, Apparel History, Merchandising, Apparel Tailoring, Garment Construction, Textiles & Design, Apparel Manufacturing & Wholesale, CAD Illustration, Mathematics, Fashion Forecasting & Designers, Senior Collection Study, Fashion Promotions, Retail Buying, Biological Anthropology, Psychology, German Levels I - IV, Organic Chemistry, Astronomy, Western Civilization, Food & Hospitality
Groups: Phi Kappa Phi, Fashion Design Society